Marketing Blackburn: A beginners guide

Working in the museum I have the privilege of attending many meetings and discussions on how to market the museum and the town. There will invariably be somebody there who comes up with marketing nonsense which would baffle anyone who lived in the town. I have seen Blackburn described as many things in these leaflets, brochures and websites. A gateway, a cultural centre and a melting pot. Are these true? Is this what you see?

The thing is, this has been happening for many years. Within the collection we have a postcard telling people to ‘Be wise about their town’

Marketing postcard

Listen to the Owl, He knows what he is on about

Here are some of the best quotes from the postcard:

‘Electric cars run out to brownhill…passing under the Skew Bridge, noted for it’s hairpin bend’ A hairpin bend? People would come for miles aroufn to see a hairpin bend!

‘one can see natives in national costume or sportswear.’ Exactly what is the national costume? Flat cap and clogs?

‘For entertainment Blackburn is well catered, Palatial cinemas and theatres…while the town council holds their meetings monthly.’ There aren’t too many places in the world that would have a town council meeting on their marketing.

‘The tanned faces of the people of theis ancient town gives unquestionable proof of the many hours of sunshine they enjoy.’ I can imagine there are many who would disagree!

‘Sunday in Blackburn has a rather Continental flair…and the citizens are even allowed to go out into the country’. They must have campaigned hard to be allowed to leave the town limits!

There are many wondeful things about Blackburn. I’m just not sure that hairpin bends, locals in national dress and town council meetings are the highlights!


1 Response to “Marketing Blackburn: A beginners guide”

  1. 1 Catherine Atherton November 29, 2012 at 2:50 am

    Do you have any idea who Anthony John was, or when this was written? I think it’s hilarious and I shall be alerting my family (lucky enough to be resident in ‘old-world’ Feniscowles) to it.

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Blackburn Museum can be found in Blackburn, Lancashire. It houses objects documenting Blackburn's industrial past as well as a world class collection of Fine Art, Japanese prints, Icons, Numismatics and Manuscripts. Come and visit us to find out more.

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